What is Enhanced Offline Marketing?

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An online marketing strategy is a must. But any company who thinks an offline strategy is the VHS tape or clunky cell of today’s marketing climate will be at a disadvantage.

Regardless of statistics reinforcing the idea that online marketing is master—overlord, god, etc.—of the marketing universe, offline advertising will always be useful.

Countless opportunities for integration and even an entire demographic can be found offline.

Consider these three reasons to supplement online marketing with offline efforts.

The gap between offline and online marketing is shrinking. We watch TV shows online. Printed advertisements have become interactive through tools such as QR codes and Clickable Paper.

Nearly every vehicle wrap and sign prompts audiences to take advantage of a special offer on the company’s website or interact with the brand on social.

The goal of these efforts is to use all channels available in order to establish a seamless brand presence that engages the largest number of people.

Certain brands can act as role models for those who want to facilitate a stronger integration of on and offline marketing pursuits.

On the other side of the spectrum, you have fully online companies that advertise offline, such as eHarmony.com and Esurance.com. Both of these companies have relied on traditional advertising since conception, and continue to invest in TV commercials in order to cast the widest net possible.

Digital marketing has become the go-to platform for many professional services firms....

Offline marketing tactics can be effective at building and supporting your firm’s online brand....

The marketing strategies that deliver the greatest impact use a combination of online and offline techniques....