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The traditional "brick and mortar" campaign, focused on building construction or improvements, was considered a "once in a lifetime" campaign in the past because of the ambitious goals of the campaign.

The traditional "brick and mortar" campaign, focused on building construction or improvements, was considered a "once in a lifetime" campaign in the past because of the ambitious goals of the campaign.

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The traditional "brick and mortar" campaign, focused on building construction or improvements, was considered a "once in a lifetime" campaign in the past because of the ambitious goals of the campaign.

Today, however, organizations frequently schedule capital campaigns every five to ten years, and "the megagoals announced by large institutions often are the result of 'counting everything' during a five-to seven-year campaign period".[15]

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A second type of campaign is the comprehensive, integrated, or total development campaign, which aims for a longer fund-raising program based on a long-term analysis of the organization's needs and direction.

This form of campaign can wrap together capital projects, endowment and operating expenses as its purpose, and use a variety of fund-raising activities, such as annual gift drives, which are "slower-paced and lack the intensity of the traditional capital campaign".[15]

This form of campaign can wrap together capital projects, endowment and operating expenses as its purpose, and use a variety of fund-raising activities, such as annual gift drives, which are "slower-paced and lack the intensity of the traditional capital campaign".[15]

This form of campaign can wrap together capital projects, endowment and operating expenses as its purpose, and use a variety of fund-raising activities, such as annual gift drives, which are "slower-paced and lack the intensity of the traditional capital campaign".[15]

Some non-profit organizations demonstrate greater accountability by showing donors the direct impact of their fundraising efforts.

Some non-profit organizations demonstrate greater accountability by showing donors the direct impact of their fundraising efforts.

It easy to raise funds online so that you can stay focused on carrying out the important work of your mission.

This accountability usually comes in the form of a vote, where the members select a specific program or charity that they would like their money to go to.

A specific example of accountable fundraising is the organization Better The World which allows members to select the charity which receives the money they have raised; members can constantly keep track of the amount raised on the browser sidebar tool.[16]

Many non-profit organizations take advantage of the services of professional fundraisers.

These fundraisers may be paid for their services either through fees unrelated to the amounts of money to be raised, or by retaining a percentage of raised funds (percentage-based compensation).

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The latter approach is expressly forbidden under the Code of Ethics of the Association of Fundraising Professionals (AFP), a professional membership body.

The latter approach is expressly forbidden under the Code of Ethics of the Association of Fundraising Professionals (AFP), a professional membership body.

However, by far the most common practice of American non-profits is to employ a staff person whose main responsibility is fund raising. This person is paid a salary like any other employee, and is usually a part of the top management staff of the organization.

However, by far the most common practice of American non-profits is to employ a staff person whose main responsibility is fund raising. This person is paid a salary like any other employee, and is usually a part of the top management staff of the organization.

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However, by far the most common practice of American non-profits is to employ a staff person whose main responsibility is fund raising. This person is paid a salary like any other employee, and is usually a part of the top management staff of the organization.