Find Freelance Clients and Sell Your Services.

One of the best ways to become efficient is to focus on a high-value service that you can provide over and over again.

This focus on a specific service area is something I refer to as choosing a niche or “niching down.”

You may have some pretty big aspirations, but, in order to get anything accomplished, you need to break your goals up into manageable tasks and create deadlines for them.

How do you figure out the niche or service area where you should focus?

You can start to figure out your target services by doing some simple brainstorming.

The sweet spot is where your skills meet the needs of clients (and you enjoy doing the work).

Ideally clients should be coming to you, but, in order to get to that point, you’ll need to have a solid work process, quality work examples, and some case studies published to your website. With this information readily available, a client should know what to expect, and if you optimize your website to convert these prospective clients, it’s only a matter of time before you start getting a steady stream of work.

The first step to marketing your freelance business is to find a way to appeal to your target market and attract them. Devise a marketing plan that will achieve this goal.

For me personally and for many other freelancers, word of mouth is where it’s at. Nothing is more effective than a family member, friend, or past client personally recommending your name and services.

Hitting this target will ensure you bring in enough revenue to sustain your business.

Many clients are in need of your services more than once, and, chances are, they know other businesses, so market to your current and past clients. Get in touch from time to time and remind your clients that you have some availability for work and that you’d love to help out with anything. If they don’t need your services at that time, ask if they know of someone else who could benefit from your services.

Aside from social media, helping others on forums and commenting on blog posts is a great way to be visible online. Doing these will draw people back to your site and can be the easiest way to get more traffic. Then, let your website convert these views into something more.

Looking to find gigs as a freelancer? It’s essential to establish the service you want to provide.

Let’s look at some common services Google Analytics freelancers provide, and then we’ll examine how these services may work in the marketplace.

Many companies outsource all their web analytics work. These companies may not have the budget to hire a full-time analyst, or they find it more cost effective to outsource this skill set.

Outsourced analysts enjoy the freedom of contract employment. But they also have a lot of personal interaction with clients. And they handle just about every facet of Google Analytics account management.

This type of work can involve doing everything from account setup to monthly reporting.

Monthly analytics reports are something that every business needs, but not all can afford to hire an in-house reporting specialist.

As a freelancer, you could write scripts or develop API calls to build detailed custom reports. Weekly, monthly or quarterly reports can even become an automated service.

As we discussed in the intro to this post, there’s no shortage of Google Analytics accounts.

Most of those accounts have a vanilla installation and a bunch of junk data inside.

It’s possible to make a living as a freelancer by auditing existing Google Analytics accounts.

You can figure out which improvements account owners need to make, then provide them a map to fix their account. Or you can even up-sell them to make the upgrades directly as a service provider.

Audits are a tremendous foot-in-the-door project for emerging freelancers.

As a Google Analytics freelancer, you could provide JavaScript tagging services.