What Linkedin Does?

Alternatively, you don’t have to use any special feature on LinkedIn, just recognize the fact that people want to be mentored, and start mentoring by producing content on LinkedIn that answers questions you are an expert on.

They’re also contacted more by other LinkedIn members, and receive up to 17x more profile views. Make sure you have the skills section of your profile filled out. Oh, and don’t list Microsoft Word as a skill, that’s so 2001.

You’ve heard it say it’s not what you know, it’s who you know? That’s more true than ever, but the good news is that today it’s easier than ever to “know” a lot of people. Not only can you connect directly to up to 30,000 people on LinkedIn, you can reach many, many more by creating compelling content that establishes you as an expert in your field.

Some of the stats I share below may not come from LinkedIn, where video is still a new thing, but the fact is that video on LinkedIn is hot. When it comes to what gets share on LinkedIn, the network says users are 20x more likely to share a video as opposed to any other type of content.

According to Business Insider Intelligence, TechCrunch & Fortune, LinkedIn has officially crossed the half-billion user mark in 2017. Since they were founded in 2002, they’ve continued to grow their user base year after year.

LinkedIn’s monthly active user base reached 260 million in March 2017. That’s almost 2.5x the 106 million monthly active users last reported in 2016. This number comes from research conducted by web usage company Apptopia and has not been confirmed by LinkedIn.

If you think 500 million is enough for LinkedIn to sit back and celebrate, you couldn’t be more wrong. LinkedIn CEO Jeff Weiner has said he wants LinkedIn to be the home of all working professional across the world, and be the central hub for every job posting across the estimated 70 million companies worldwide. As of right now, that number works out to around 3 billion people. They’re not done hustling.

This comes straight from LinkedIn’s Marketing Solutions Blog. From a B2B perspective, the decision-makers you’re trying to reach are using LinkedIn. If you double down on your LinkedIn efforts, you’ll be able to target the right people in the place they like to spend their scrolling time.

Another B2B statistic from LinkedIn’s Marketing Solutions Blog that should definitely peak your interest.. This just serves as further proof that LinkedIn is the place to go to reach your ideal customers and clients.

In June of 2016, Microsoft acquired LinkedIn with a hefty price tag north of $25 billion. LinkedIn had been trending down before the acquisition, but have since righted the ship. If Microsoft saw $26.2 billion worth of potential in the platform, you shouldn’t turn the blind eye.

According to LinkedIn and Adweek, Millennials make up a significant chunk of LinkedIn’s total user base. Like it or not, Millennials are the decision-makers of the future (and present in many cases). As a B2B marketer, this should be seen as a great opportunity to get in front of them now.

You simply cannot ignore Millennials, and you don’t necessarily have to crack the Snapchat marketing code to reach them. There are 11 million Millennial decision makers on LinkedIn. That makes it entirely possible to get to the Millennials holding buying power without touching Snapchat or Instagram.

Mobile is booming and LinkedIn’s mobile user numbers reflect that. Their mobile user count is climbing every month, which only makes it easier to reach the people you’re trying to reach. Mobile makes it easier for a user to just open the app and scroll through, giving you more opportunities to reach them.

The decision to include a photo or not isn’t much of a decision at all in 2019. Profiles with photos get significantly more views, messages, and results than generic, picture-less folks. Don’t think your profile picture absolutely must be an expensive, professional headshot either – as long as you have a picture, you’re on the right track.

Of LinkedIn’s total user base, it was last reported that 44% are women. LinkedIn is quickly becoming a platform for all – no matter who you’re trying to reach in the business world, LinkedIn is a great place to find them

According to TechCrunch, LinkedIn’s slidedeck sharing platform SlideShare is up to at least 70 million users monthly. SlideShare expert and Foundation Marketing CEO Ross Simmonds has long been an advocate of the platform and its marketing potential. Check out his most-viewed SlideShare deck on Instagram Marketing with over 345,000 views:

This serves as both proof of its credibility and an opportunity to make a name for yourself on the platform. While 18 million pieces of content is a lot, it’s certainly not as high as you may expect with 70 million users. A forward-thinking B2B marketer like you should definitely see this as a major opportunity and start sharing valuable content, even if you’re just repurposing past blog posts.

According to LinkedIn’s Sophisticated Marketer’s Guide to LinkedIn, 94% of B2B marketers use LinkedIn as a content distribution channel, compared to Twitter at 89%, Facebook and YouTube both at 77%, and Google+ 61%. If you have content to distribute (which you definitely should), LinkedIn should be your first stop. It’s where most B2B marketers go first.

Every single week, content in the LinkedIn feed is seen 9 billion times. That’s about 36 billion impressions per month and 468 billion per year. The opportunity to be seen most definitely exists if you share content consistently.

Your eyes should have just lit up… Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week. We don’t even have to tell you why you should start sharing content on LinkedIn each and every week.

Yes, more than half of all social traffic to B2B sites comes from LinkedIn. Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites & blogs, with more than half of that traffic comes straight from LinkedIn. Facebook and Twitter may have more monthly active users, but LinkedIn clearly separates itself as the go-to for B2B content distribution.

When marketing executives were asked where the top places to find relevant, high-quality content was, the results weren’t even close. A massive 91% said LinkedIn, while only 29% said Twitter and 27% said Facebook. LinkedIn is the place decision-makers go to find valuable content. As a B2B marketer creating content, LinkedIn is the place to be.

If you’re looking to follow what expert B2B marketers are doing, start with LinkedIn. In terms of what channels are included in their content marketing mix, 92% of B2B marketers listed LinkedIn. Twitter was next at 87%, then Facebook at 76%, YouTube at 67%, and Instagram at just 15%. The best B2B marketers have bought into LinkedIn’s potential.

500 million LinkedIn users and only 0.2% have published an article using LinkedIn’s publisher platform. Something as simple as republishing your content on LinkedIn can put you in a unique group of contributors boosting each piece of content you create. As far as the LinkedIn algorithm goes, native posts published through this platform seem to get more love than external links, making this an even greater opportunity.

What makes LinkedIn articles even better for B2B marketers is the fact that most readers are high-level decision makers. Not only can you get your content boosted by using their publisher platform, you can get it boosted and read by the people you want reading it.