How to Start a Photography Business ?

Don’t get me wrong, you can definitely learn a ton from the people who share the same profession as you.

But if you don’t look for inspiration outside of that realm, you will find yourself just doing the same as everyone else.

Great businesses and photographers don’t just do the same. They find ways to stand out

As a photographer, the sources of inspiration are nearly endless, so don’t limit yourself to looking at photographers who do the same work as you.

The same goes for business inspiration. You can learn tons from internet marketers, copywriters, and pretty much anyone in business. After all, it’s all about helping your customers get value out of what you do.

Referrals Are Essential
Word of mouth referrals are the most powerful sources of bookings for photographers.

People are way more likely to trust the recommendation of a friend than an ad in a magazine. You need to be working hard to get referrals.

At first, we didn’t realize that we actually had to encourage referrals. Sure, you’ll get some just because folks like to talk about great companies.

But many clients probably have no idea just how valuable their referrals are to you

There are lots of ways to encourage referrals. You can set up a formal referral program that rewards clients for sending new business your way.

Or you can simply give them a stack of business cards along with their photos, and let them know just how much you appreciate them telling their friends about you.

Market Or Die
Does this sound familiar? You start something up. A blog. A website. A business.

You’re sure you have a brilliant idea, and that it will be wildly successful.

You make a gorgeous logo. You create a stunning online presence, filled with witty writing and enticing images. You press publish, sit back, and wait for the inquiries and comments to pour in.

Showing people that what you’re doing is interesting and valuable. You could have the most amazing photography in the world, but unless people know about it, you will not see any success.