What is Advertising Industry and how it works ?

It may result in a reworking of ideas (repeat steps 3 to 7) or a green light to move into the execution of the ideas. At this point, a budget and timeline will once again be approved.

The creative team works closely with the account team, media buying, production, and the creative director to produce the ads, whatever form they may take.

The final ads are placed in front of the client for approval.

Once the client approves, the ads are published, be it online, in print, outdoor, on the air, or any other media.

The agency will monitor the success, and ROI, of the ads and give the feedback to the client.

The client pays the agency. And then the whole process is repeated.

If the agency does great work for a client, that should be advertising enough.

But ad agencies, for the sake of survival and success, must get out there to win more business, and have clients coming to them for work.

Ad agencies will enter their best work into awards shows.

Only the best shows will garner attention from clients worth having.

They will also develop a website and other forms of self-promotion to get clients looking in the right direction.