Tell about Mahindra & Mahindra ?

Mahindra Engines developed an indigenous diesel engine for its vehicles to beat the fuel crisis in 1975.In 1984, Mahindra Hellenic Auto Industries S.A. was established in Greece to assemble and market utility vehicles in Europe.

In the year 1999, the company acquired a major stake in Gujarat Tractors and renamed it Mahindra Gujarat Tractors Ltd. Also, Mahindra & Mahindra Financial Services Ltd became a subsidiary of the company.

When their father died at an early age, his older brother JC became head of the family, and KC his best friend and future business partner.

In 1991, the company introduced the Commander range of vehicles and the Armada range of vehicles was unveiled in1993.The Mahindra Ford India Limited was established in 1996 to manufacture passenger cars.

Mahindra & Mahindra Ltd was incorporated on October 2, 1945 with the name Mahindra & Mohammed Ltd. The company was renamed as Mahindra & Mahindra Ltd in the year 1948.

KC attended Government College, Lahore, where his scholastic aptitude shone through. At Cambridge, he earned Honours, played hockey, and took a keen interest in rowing.

The company adopts a new logo in 2000.The Scorpio was launched in 2002. The Scorpio ushered in a new generation, world-class Sports Utility Vehicle (SUV)that redefined the SUV market and lived up to its positioning: 'Nothing else will do'.

In the year 2000, the company set up their first satellite tractor plant at Rudrapur. They launched a new age tractor, Mahindra Arjun 605 DI (60 HP) in the market. Also, they launched Bolero GLX (a utility vehicle) in response to the needs of urban consumers. In the year 2001, the company launched Champion, a 3-wheeler diesel vehicle. They launched Mahindra MaXX, a multi-utility vehicle positioned with the caption 'Maximum Space, Maximum Comfort'. They made a tie up with Renault for Petrol Engines.

The steel trading business was commenced in association with suppliers in UK. In the year 1950, the company commenced the first business with Mitsubishi Corporation and 5000 tons of wagon building plates from Yawata Iron & Steel were supplied.

After graduating, he joined Messrs. Martin & Company, where he edited the monthly magazine INDIA and, briefly, the Hindustan Review.

In 2004, the Bolero and Scorpio were launched in Latin American, Middle East and South African markets.Mahindra & Mahindra became the first Indian auto manufacturer to launch the Common Rail Diesel Engine (CRDe),offering it in the Scorpio in 2005.

n the year 2002, the company launched Scorpio, a new generation, world-class sports utility vehicle. In the year 2003, they launched Invader, a sporty open top vehicle and MaXX Pik Up. They set up second tractor assembly plant in USA.

They ventured into Industrial engine business. Also, they launched India's first Turbo tractor, Mahindra Sarpanch 595 DI Super Turbo.

In the year 1953 Otis Elevator Company (India) was established. A joint venture was made with Rubery Owen & Company Limited, UK and established a company under the name of Mahindra Owen. The company's Machine Tools Division was commenced its operations in the year 1958. In the year 1960, Mahindra Sintered Products Limited was established based on a joint venture with Bir Field (GKN Group, UK).

In 1942, KC was appointed Head of the Indian Purchasing Mission in the United States. Returning to India in 1945,

he was appointed the Chairman of the Indian Coal Fields Committee of the Government of India and also of the Automobile and Tractor panel.

In the year 2004, the company launched Bolero and Scorpio in Latin American, Middle East and South African markets. They signed an MoU to enter into joint venture with Jiangling Motor Company Group (JMCG) of China, to acquire tractor manufacturing assets from Jiangling Tractor Company, a subsidiary of Jiangling Motor Company Group.

In the year 1962, Mahindra Ugine Steel Company was established as a joint venture between the company and Ugine Kuhlmann, France. In the year 1963, International Tractor Company of India was established as a joint venture with International Harvester Company, USA.

In the year 1965, the company entered into light commercial vehicles segment. They established Vickers Sperry of India Ltd, a joint venture with Sperry Rand Corporation, USA. In the year 1969, the company entered the world market with export of utility vehicles and spare parts.

His contribution to developing strategic coal policies and applying the latest methods of coal mining in India helped shape the industry, and his Coal Commission Report became a seminal document in the industry.

During these years, he also wrote Sir Rajendranath Mookerjee’s definitive biography.

During the year 2010-11, the company acquired Ssangyong Motor Company (SYMC), a premier manufacturer of sports utility vehicles and recreational vehicles in Korea. Also, the company acquired 38% of the paid-up equity share capital through a Preferential Allotment in EPC Industrie' Ltd (EPC), a company listed on the Bombay Stock Exchange Limited. In February, 2010, the company had launched Maxximo in a very competitive small 4-wheeler cargo segment (0.75 Ton). In June 2011, Bristlecone International AG became a subsidiary of the company.

In the year 1977, International Tractor Company of India merged with the company and became its Tractor Division. In the year 1982, Mahindra brand of tractors were launched and also became the market leader in the Indian tractor market. In the year 1991.

In 1946, KC moved to Bombay to found Mahindra & Mohammed. Under his 13-year stewardship as Chairman, Mahindra & Mahindra established itself as a major Indian industrial house in several sectors.

In 2012, the company entered the Kenyan passenger vehicles market with the launch of their utility vehicles, XUV500 and Scorpio. Other vehicles include pick-up range, Genio and Maxximo mini-truck