What is E-commerce ?

Be Focused on Customer Experience

According to Bryan, “Amazon will do everything possible to have people talking

amazing experience it was to shop or return items through their store

Every tiny detail in the store is designed to have customers engaged and excited to be there.

Continuously Improve & Optimize

amazon makes good use of its data. The company is always crunching the numbers

customer experience

HLOOO

In a nutshell e-commerce is the process of buying and selling of produce and products by electronic means such as by mobile applications and the Internet. Ecommerce refers to both online retail as well as electronic transactions. Ecommerce has increased in popularity enormously in the last decades, and in ways, it is replacing traditional brick and mortar stores.

Ecommerce allows you to buy and sell products on a global scale, twenty-four hours a day without having the same overheads as you would with a brick and mortar store. For the best marketing mix and the best conversion rate, an Ecommerce venture will also have a physical presence, this business is known as a click and mortar store.

While most people think of ecommerce as the retail business to consumer (B2C) ecommerce, there are many other types of ecommerce. These include online auction sites, internet banking, online ticketing and reservations, and business to business (B2B) transactions. Recently, the growth of ecommerce has expanded to sales from mobile devices, which is known as mcommerce, and is simply a subset of ecommerce.

Ecommerce has seen explosive growth over the past decade, and there are very good reasons to see why this has been the case. As the internet becomes ingrained in our daily lives and routines, acceptance of ecommerce continues to grow, and businesses are taking advantage of this.

Whereas in the early 2000’s many people would feel quite skeptical about handing their card details over online, ecommerce transaction have become second nature now. SSL certificates, encryption and trustworthy external payment systems such Paypal, Worldpay and Skrill have helped improve people’s confidence and trust in e commerce.

Starting an E commerce business has never been easier. Solutions such as Shopify and WooCommerce allow even the least tech-savvy individuals to set up a store.

Gone are the days where you would need to hire a designer and a web developer to get your ecommerce company off the ground.

Nowadays design templates and WYSIWYG systems allow people to put a store together in a matter of minutes.

As a result of this people are reaping all the benefits that an ecommerce stores has to offer.

Below are seven reasons that is ecommerce such an attractive to entrepreneurs:

Ecommerce doesn’t have this limitation. In fact, you can sell to anyone, anywhere in the world via an online ecommerce business.

Always Open – Physical businesses usually have limited hours, but an online ecommerce shop remains “open” 24 hours a day, seven days a week, 365 days a year. This is extremely convenient for customer and a great opportunity for merchants.

Cost Savings – Ecommerce business have significantly lower operating costs compared with physical shops. There is no rent, no staff to hire and pay, and very little in the way of fixed operating costs. This makes a ecommerce business extremely competitive on price, which can increase market share dramatically.

Automated Inventory Management – It’s far easier to automate inventory management through the use of electronic online tools and third party vendors. This has been saving ecommerce businesses billions of dollars in inventory and operating costs.

Niche Market Dominance – Because of the lower operating costs, the ability to target your exact type of customer as well as the benefit of global reach that an ecommerce website brings, this ensures that your company could be very profitable.

Competitors: As the initial set up costs to start a ecommerce business are so small this is making it a saturated market. Therefore it’s vitally important that you do your research beforehand and find your niche.

Ecommerce websites are popping up all around us. Are all of them successful? No. Most fail. But why?