What are bite-size offers?

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Bite-sized content is a buzzword that’s been around for several years in B2B marketing but has recently come back to prominence. Essentially it refers to short content like infographics, 15-30-second videos and brief blog posts.

Tear the chicken into bite-sized pieces into two gratin dishes.

Twist out and discard the ribs and chop the meat into bite-sized pieces.

The education and corporate training landscape is evolving faster than ever. Workers are distracted, impatient and overloaded with information.

Their expectations, training needs, and learning preferences are diverging from the well-beaten paths we've mapped out in the past.

People are busy, they multi-task, and work from anywhere, including their mobile devices.

As learning & development professionals, we must always be looking out for ways to help our employees keep learning in this fast-paced work environment.

Let's provide them with the bite-sized modules of training they need to achieve their goals.

Let's make the shift from long courses to bite-sized resources to better suit the new fast-paced work environment.

For many eLearning professionals, bite-sized has always been the right size. Imagine it, more useful content that fits smaller screens or just about any screen.

Learners can work on any platform, switch back from their mobile device to the desktop, anytime.

Snackable content also makes it easier for them to savor every lesson step after step—something that's not possible with lengthy materials.

There are many good reasons learners prefer bite-sized eLearning modules to eLearning courses that run to 30 minutes and more. You might want to take a look at some of these:

It's no secret that eLearning professionals are all fighting against boredom. Once learners exhibit signs of boredom, getting their attention back will be too difficult, if not futile.

This is where bite-sized learning comes in. It offers a promising antidote to boredom by primarily increasing a learner's psychological engagement.

It takes away boredom itself. Instead of spending 60 or more minutes on a single course, learners will be motivated to consume short, snappy yet meaningful content.

Normally, after 60 to 90 minutes, our alertness decreases. During this time, we're likely going to move away from the desk or stare out of the window or think about something else—we're likely going to pause.

It's impossible for learners—and, of course, us humans—to focus on a task for an extended period of time without pause. That's because of the ebb and flow of our energy.

Learners operate on a recurrent pattern of activity and rest. That's why giving them bite-sized eLearning modules while they are at the peak of their energy levels often leads to successful results.

This content format speaks directly to their apparently ever-shrinking attention span. Their sharp bursts of energy are a good match for just the right amount of information.

They can easily scan a page with bullet points of quick, meaningful information.

instruction specialist, explains this more clearly: “Physiologically, your neurons are keen and alert for no more than 20 consecutive minutes.

At the end of those 20 minutes, your neurons have gone from full-fledged alert to total collapse, and it takes two to three minutes for those neurons to be completely recovered and back to the total alert state.

Bite-sized content is easier to digest, understand and remember. There's no question about this.