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faizan khan
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on Tue Jan 15, 2019 6:48 pm
Co-founder Mike Krieger was born in São Paulo, Brazil and met Kevin Systrom while both were attending Stanford.
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faizan khan
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on Tue Jan 15, 2019 6:49 pm
Instagram officially launched on October 6, 2010 as an iPhone app. Within one month, it gained 1 million users. It took Foursquare and Twitter 2 years to reach that milestone.
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faizan khan
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on Tue Jan 15, 2019 6:49 pm
As of January 2014, Instagram has 150 million active users, 16 billion photos shared, 1.2 billion likes daily, 55 million photos posted daily and 7.3 daily visitors.
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faizan khan
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on Tue Jan 15, 2019 6:49 pm
To compete with Twitter’s Vine, Instagram released a 15 second video component to their platform on June 20, 2013. Within the first 24 hours, 5 million videos were uploaded. However, Fortune 500 companies have been reluctant to adopt video. Only 4% of adopted video thus far.

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faizan khan
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on Tue Jan 15, 2019 6:49 pm
Thursday is the most common day for Fortune 500 companies to post. However, Sunday is the most effective. The best time to post a video is during off-hours (9pm-8am EST).
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faizan khan
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on Tue Jan 15, 2019 6:49 pm
The 10 most popular brands currently (January 2014) on Instagram are: Nike, Starbucks, NBA, adidas Originals, TopShop, Forever 21, Vans, NFL, Michael Kors and GoPro.
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faizan khan
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on Tue Jan 15, 2019 6:49 pm
The top 10 most-shared brands on Instagram video—which does not count music/TV/film entertainers—with share stats from Sept. 9 to Oct. 9:
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faizan khan
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on Tue Jan 15, 2019 6:50 pm
During August 2013, the average Instagram user spent 257 minutes on Instagram. During that same period, the average Twitter user spent 169.9 minutes on Twitter.
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faizan khan
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on Tue Jan 15, 2019 6:50 pm
As of October 2013, 35 million selfies have been posted on Instagram. In case you really had to know, Kylie Jenner is the celebrity with the most amount of selfies. As of October, she had posted 451 selfies.
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faizan khan
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on Tue Jan 15, 2019 6:50 pm
On average, for every 33 likes, you’ll receive one comment. Additionally, there are 8,500 Likes per second and 1,000 comments per second.
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faizan khan
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on Tue Jan 15, 2019 6:50 pm
Mayfair was the filter with the most amount of likes and comments.
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faizan khan
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on Tue Jan 15, 2019 6:50 pm
Over 60% of the Instagram community are located outside of the United States. However, the U.S. remains the country with the most amount of visitors with just over 33%. The U.S. is followed by Brazil (5.6%), United Kingdom (3.8%), Russia (3.5%) and Mexico (3.2%).
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faizan khan
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on Tue Jan 15, 2019 6:50 pm
Over 90% of Instagram users are under the age of 35, with 28% of users in the 18-29 year old age bracket.
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faizan khan
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on Tue Jan 15, 2019 6:51 pm
23% of teens have claimed that Instagram is their favorite social media network.
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faizan khan
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on Tue Jan 15, 2019 6:51 pm
Percent of all US cell phone users on Instagram: 13.
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faizan khan
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on Tue Jan 15, 2019 6:51 pm
68% of users are female. For overall interest users, it’s 16% women vs 10% men.
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faizan khan
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on Tue Jan 15, 2019 6:51 pm
17% of U.S. adult residents who live in urban areas use Instagram. 11% of users are in rural areas, with another 11% in the suburbs.
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faizan khan
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on Tue Jan 15, 2019 6:51 pm
Despite originally appearing only on the iPhone, and being named App of The Year 2011 in Apple iTunes, the Instagram app is divided 50/50 between Apple and Android users.
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faizan khan
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on Tue Jan 15, 2019 6:51 pm
Percent of internet users who are on Instagram: Caucasian: 11%, African American: 23% and Hispanic: 18%.
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faizan khan
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on Tue Jan 15, 2019 6:52 pm
9 out of 10 Instagram video shares take place via Facebook.
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faizan khan
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on Tue Jan 15, 2019 6:52 pm
There is an increase in Likes by 24% if the dominant color of the image is blue.
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faizan khan
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on Tue Jan 15, 2019 6:52 pm
The busiest day on Instagram in 2013: Thanksgiving/Hanukkah.
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faizan khan
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on Tue Jan 15, 2019 6:52 pm
Annual Household Income for Instagram users:
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faizan khan
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on Tue Jan 15, 2019 6:52 pm
Believe it or not, 37% of Instagram users have never uploaded a photo. 25% of users upload an average of 1-3 photos, while 5% have uploaded more than 50 images.
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